As a start-up content writer or a business owner, you’re already aware that your target readers and customers are the lifeblood of your business. And that’s why it’s imperative that you effectively engage with them. Unfortunately, not all companies or business owners are responsive of the importance of engagement with their customers. However, the successful ones are mindful of the fact that customers want to interact with their circle, with industry experts, with their peers and learn something of value, learn something new and innovative. This is easy and attainable thanks to information technology.
It’s been proven over the years that content is a vital component that will attract and retain your customers. Good thing engaging your readers is an easy task. How? You may start checking guidelines in copywriting, undergo writing training courses from top web content writers in the industry, or tap web content writing agencies. But if you want to do it on your own or start listening to that little voice that says “I am a prolific writer” here are some tips to help you get started and keep these principles in mind:
Know Your Audience
First, ask yourself “who is visiting my site, what motivates readers to visit your site, and what desired actions do you want to keep them to do, what would make them keep wanting more from you. All of your online platforms’ – website, social media and mobile – copy should be written with these considerations in mind. You should write your message that targets a particular audience. Know where they come from – age, location, the day and time they are online, and interests among others. Then give them the information they need. At the same time, include a very specific call-to-action (CTA) to guide or influence them to what you want them to do. It may either keep on reading, subscribe, tap you or even buy your product.
Avoid The Temptation To Over – Communicate
Secondly, keep in mind that reader is likely to have a few key pieces of information they’re looking for. Find out what these are. Your primary goal in writing content should be to give your user relevant information quickly. Additionally, consider using bullets to make your key points and use links so readers can easily find more in-depth information if and when they want it.
Writing Style Counts
Thirdly, your choice of words, tone or voice, imagery and sentence structure – in short your writing style is an important aspect of how readers perceive your company, brand or product. Because of this you have to make sure your writing style fits your readers and should be consistent all through other communications.
Lastly, check this Youtube video on Creating A Style Guide & Voice and get achievable strategies you should remember before you write anything.
Justwords Consultant 