Content Writing for Brand Building

If you have a business or a blog, you would already know that a very crucial factor that contributes to the success of the same is visibility. In the virtual arena of marketing and all things digital, it may seem chaotic to build such reach, and at the same time, it may seem like you are functioning in a void when your brand building does not get those many takers. Sheer competition and the fact that the social digital arena is a varied and interactive one, has created many marketing needs. Building your own platform with the help of content is one such need that can catapult your brand to sure shot fame, if done right.

 

With the help of a good content writing agency, you can create a platform that spans various areas like a blog, SEO articles and social media content so as to grab eyeballs and get a longer attention span. It is crucial to remember that the writing services must be rendered by an agency that knows its job job well. So how can you choose the best content writing agency that will deliver the best in terms of relevant content? Here’s how!

Quality:

Read and ask for samples of work to find out the overall quality of the work being produced by the content writing agency. Visit their website and the blogs or websites of their clients so that you can judge for yourself.

Relevance:

Creating relevant content is a matter of marrying brilliant writing with keywords and hashtags as well as other technical details. You may want to take a look at the ranking of the pages for which the content writing agency creates content.

Wholesome Campaign:

Content writing is not merely about creating a few SEO articles and writing some blog posts. It is a matter of creating a well-targeted campaign that will reach out to your ideal audience via blogs and articles so that there is a well-researched, diversified and well planned reach strategy in place. This will ensure that your brand gets to reach out to its audience in an effective manner so that the said audience turns into a customer for sure.

Consistency

Another thing that drives a good content campaign is consistency. Do not be shy to ask your content writing agency for an editorial calendar so that you can be sure that they deliver the goods on a regular basis. When you start posting on your website, blog and other SEO websites, you may not get hits instantly. But with good content that has been created consistently, on a regular basis, your SEO needs are met and your audience also turns to you because yours is now a voice that he or she can trust.

Variety:

One of the best ways of ensuring that you choose the best content writing agency is to check whether or not they have the capacity to create unique content across many varied channels like blogs, white papers, articles and more.

Affordable SEO services India

With SEO taking the lead place in every single website’s digital strategy, it is something you simply can’t put off for later. Chances are you have looked at several different proposals that offer a twist of word play and confuse you further.

 

 

Let’s simplify things.

Here’s What SEO is About

1. It’s about making your website ‘Google-friendly’. (We could have said search engine friendly but you know where that discussion goes). It is about helping Google clearly understand the unique purpose of every single page in your website.
2. SEO is about getting incremental quality traffic to your website. Which means that you don’t randomly attract hundreds of visitors – but attract people who convert into leads and eventually customer.
3. SEO isn’t about No 1 ranking on Google. It is about getting you on a great position for your most coveted generic keywords and then getting people to actually click-through to your website.
4. SEO is about having an indepth understanding of content and how it can be used to work with fast-changing trends in the world of your customers and softly influence them to warm up to your product and service offerings.
   

   Here’s The Catch

Regular SEO proposals will tell you one or two of the above. For example, several tell you that you’ll get a traffic of a few lakhs over the next few months. Others may promise page 1 ranking on a select set of keywords.

Good SEO, on the other hand, covers all four points as it looks at your brand in a holistic perspective of organic traffic generated from various sources and its overall impact on your conversions. And that’s where the difference truly lies.

We would all like to have the ‘good’ SEO for our site – without emptying our already demonitized wallets. Affordable SEO services in India with high quality output is a precious find. It is done by agencies who can walk the talk, have numbers to back their credibility and have delivered the very best to the best in the industry.

Let’s give you an insider view on Justwords’ SEO process. We start by understanding your website’s goals and start with an indepth research on your industry, competition and rankings. The key difference comes with our keyword refining process. As you may be aware, Google’s recent Hummingbird update paid a lot of emphasis on the quality of your content and keywords form the basis of it. While earlier it was all about keyword density, the very basics of having the key phrases have changed. We have adapted and adopted these changes to ensure that our client websites are optimized as per the latest SEO standards.

We have written hundreds of pieces of quality content that compliments the on-page SEO to form a watertight strategy for ongoing increase in targeted traffic. More importantly, we do hold true on the ‘affordable SEO services‘ part of the bargain.

To know more about our work or speak to an expert for a free SEO consultation, write to us here.

The Advantages of Hiring a Social Media Agency

In today’s world, social media has come to acquire a dominant share in the online marketing world.

Any business worth its salt knows that in today’s world, it’s foolish to ignore the dominant presence of social media. That is because social media can help shape your brand, bring you the desired leads, and push your rankings on Google. Yes, it can actually do that. No wonder brands and businesses are paying so much attention to their Facebook, Twitter, Linkedin, Pinterest, Google Plus etc accounts and their social media strategy. But who decides how much to do on social media and what to do on which platform, what campaign to run, and which post to hold on, which groups to share and which strategies to ignore?

 

 

There are two options here – one hire a social media agency or a content marketing agency or hire people inhouse. Which way to go? What are the benefits of hiring an agency? Is it not better to have a professional inhouse?

Deciding this is always tough but here are some reasons, which we would like to point out as to why you should hire an agency.

• The Power Of A Team

  One of the main reasons to hire an agency is the combined power and experience of a team, which is already an expert at the job. For a good social media campaign, you will need someone to conceptualise the idea, some to write brilliant content for social media, someone to design the artworks and create the video, and someone to run the entire campaign. Put that together and you need an army of at least 4-5 people. Now hiring all of that in-house does not really make sense. It is just makes more sense to outsource to a social media agency, which knows its job and brings a lot of diverse experience to the table. That way you are not just dependent on one person to run your social media marketing.

 

• Efficiency

  The level of efficiency is much higher for an agency since they are focused on results. This usually is for the simple reason that the success of their company depends on how happy you are with their work. This drive for survival is often a great motivator for higher efficiency. Do not always expect that from your employee who will get his salary anyway.

 

• More Experience

  A social media agency or a content marketing agency will have much more experience than your one-man in-house army. An agency deals with diverse companies and sectors and derives a whole lot of insight from their work. This insight and experience is what you need. They will be able to tell you what will work and what won’t, use much better tools and resources, suggest better ideas and weed out irrelevant strategies. A single person will not be able to match this amount of expertise.

 

• Cost Factor:

  If you are not still convinced, this one should help you decide finally. The cost of hiring an in-house resource for running your social media marketing is often far more costly than hiring an agency. Along with that factor in the cost of training, resources and equipment. Finally, if your in-house resource leaves, all that training will just straight down the drain. By hiring a social media agency, you can forget all these worries and just focus on getting results.

We hope this has helped you decide on whether you should hire an agency or set up your team in-house. Many companies also run with both options where the in-house person acts as a representative of the company and coordinates with the agency. So just, go with what works with your business the best.

If you need any further help, write to us at sales@justwords.in