How SEO Content Affects Your Organic Rankings On Search Engines?

Let us take you through a brief journey of SEO. SEO was introduced in the early 2000s and its objective was to bring your site on top ranks on search engines like Google and Yahoo. It was in the rudimentary stages at the time and obviously the rules were not laid out clearly.

The Era of Black Hat Strategies and Search Engine Manipulations

The Search Engine Optimization agencies tried everything in their capacity to manipulate the search engine rankings to bring their clients’ site on top. Basically, these sites didn’t deserve to be on top for those search terms. The established businesses suffered as a result and the search engine users were also frustrated.

For example, the user is looking for a travel agency in San Francisco on Google. But, the travel agencies suggested by organic search results turned out to be agencies based in UK and Egypt. What these agencies did was to hire an SEO agency, which manipulated the search results through spamming and brought their clients on top.

Bad User-Experience on Search Engines Due to Black Hat

Many a times, fly-by-night companies appeared on top of Google, pushing the established brands down the search results. It was clearly a manipulation of search engines. A lot of articles and backlinks were created by SEO agencies to achieve such kind of rankings and the search engines were not ready to filter such websites according to their quality and relevancy.

 

Many SEO agencies used black-hat strategies such as a spinning a piece of content into hundreds of different articles, which made no sense. Sometimes, they were not even readable by humans. These articles were created for search engines to trick the results, but soon the search engines woke up to the issue. Google introduced algorithm updates like Panda and penalized most of the websites that were trying to trick the search engine. As a result, such sites lost their rankings overnight losing all their credibility.

Google Slaps Panda on Black Hat SEO

Soon, SEO agencies also woke up to the new situation and started compensating for the loss. In some cases, they were able to recover the lost rankings, while in some other cases the sites could never regain their actual rankings.

Post these updates, SEO articles are written very carefully. Practices like article spinning have completely been disappeared since then and agencies have started hiring quality writers, so that relevant content can be written not only for the search engines but also for the intended audiences.

Google’s Ranking Factors

There are certain ranking factors that Google has introduced and these factors include the time spent by the visitor on a particular piece of content or web page. If a visitor bounces off from the page within a matter of seconds, it signals that the visitor didn’t find the web page relevant to their search query. If the content is written for the sake of content and it doesn’t add value to the user, they will soon bounce off from the page. Google takes it as a negative signal and drop its rankings.

 

Final Thoughts

It is therefore necessary that you should hire an SEO article writing services that offers quality content. Content should be written for humans and not for search engines. In order to rank high, the content should be created to engage your audience and resolve their queries.

Get Top Google Ranking through SEO Article Writing

Every business wants to be on top, when it comes to search engine rankings and the easiest way to get a jump in organic rankings is Search Engine Optimization. SEO article writing is a major SEO strategy through which, you not only create backlinks but also send a signal to Google that the site you are pointing towards through your articles is a relevant website that solves the problems of its visitors in the given market niche.

The Changing Scenario of SEO Article Writing

SEO article writing, an art that’s changing each day with changing Google algorithms, requires focus and attention to master it. In order to be visible online in 2007, you just needed to publish a few articles with the matching search queries inside the text. These queries are called keywords in SEO industry. These keywords are found using advanced SEO tools and you can use them to optimize your content to match the inbound queries made by your prospects and site visitors.

 

This practice is a decade old practice, but with recent Google updates, certain things have changed. These days we need to create quality content that solves the problems of the user and addresses their pain points.

At the same time, it should also contain the right keywords to attract organic traffic and that is known as content marketing. SEO article writing has actually gone through a sea change and things look entirely different from here.

Importance of keywords

A keyword is a phrase or a group of words that people use in the search field of a search engine to search for information related to a particular object or topic. In fact, Google’s entire search technology is built around keywords.

Previously, SEO article writing services didn’t have any content plan forget about using a calendar, but these days in order to create SEO content that is loved by Google, you need to create content that offers value and helps the user resolve his issues answer his queries.

How to include keywords strategically

You need an altogether different kind of talent to write SEO articles these days. You also need to pay attention to how you write title and subtitles and include keywords in it along with the body of the article.

SEO content writers should also keep in mind that the content created by them matches the style and language of the channel or website, they are going to publish it on.

The world is now moving into an entirely new zone, completely untapped hitherto – voice search, a trend that has been emerging after smart phone revolution across the world. The keywords used in voice search are entirely different from the keywords used when you type it in the search field.

So, while hiring SEO article writing services make sure they understand the changing trends on the web and have trained writers on their rolls.