Get Top Google Ranking through SEO Article Writing

Every business wants to be on top, when it comes to search engine rankings and the easiest way to get a jump in organic rankings is Search Engine Optimization. SEO article writing is a major SEO strategy through which, you not only create backlinks but also send a signal to Google that the site you are pointing towards through your articles is a relevant website that solves the problems of its visitors in the given market niche.

The Changing Scenario of SEO Article Writing

SEO article writing, an art that’s changing each day with changing Google algorithms, requires focus and attention to master it. In order to be visible online in 2007, you just needed to publish a few articles with the matching search queries inside the text. These queries are called keywords in SEO industry. These keywords are found using advanced SEO tools and you can use them to optimize your content to match the inbound queries made by your prospects and site visitors.

 

This practice is a decade old practice, but with recent Google updates, certain things have changed. These days we need to create quality content that solves the problems of the user and addresses their pain points.

At the same time, it should also contain the right keywords to attract organic traffic and that is known as content marketing. SEO article writing has actually gone through a sea change and things look entirely different from here.

Importance of keywords

A keyword is a phrase or a group of words that people use in the search field of a search engine to search for information related to a particular object or topic. In fact, Google’s entire search technology is built around keywords.

Previously, SEO article writing services didn’t have any content plan forget about using a calendar, but these days in order to create SEO content that is loved by Google, you need to create content that offers value and helps the user resolve his issues answer his queries.

How to include keywords strategically

You need an altogether different kind of talent to write SEO articles these days. You also need to pay attention to how you write title and subtitles and include keywords in it along with the body of the article.

SEO content writers should also keep in mind that the content created by them matches the style and language of the channel or website, they are going to publish it on.

The world is now moving into an entirely new zone, completely untapped hitherto – voice search, a trend that has been emerging after smart phone revolution across the world. The keywords used in voice search are entirely different from the keywords used when you type it in the search field.

So, while hiring SEO article writing services make sure they understand the changing trends on the web and have trained writers on their rolls.

3 Things to Keep In Mind While Outsourcing Content Writing Services in India

Businesses hire content writing services for different reasons. The primary objective is to create content for Digital Marketing campaigns and to generate traffic.

Many new businesses and marketers are also looking for content writing services in India to manage their blogs.

 

 

The biggest problem people face while outsourcing content from agencies is that they do not often get quality content. Maybe the reason is that the industry has still not overcome its obsession with SEO content that it produced before 2011.

As a result, the content you receive is poorly written, is often not delivered on time and above all – it does not meet your business objectives.

There is no dearth of content writing services in India and you can find them through simple Google or social media search. But, then, so many people have had poor experience outsourcing content from these agencies.

Most of the times, these agencies just ask for your business niche and targeted keywords. They are not interested in your business objectives, different stages of buying cycle and who your target audience is. So, this content serves little purpose for you.

While content is considered a weapon in the arsenal of the marketers, poorly written content is not created for any specific audience or for any specific objective.

Apart from being written without any proper research, this content contains a lot of grammatical and punctuation errors. It is a sure-fire way to put off a serious reader.

So, the next time you hire an agency, make sure that you get quality content written by professional content writers. This content should be well researched and should be aimed to meet your business objectives.

Apart from being written without any proper research, this content also contains a lot of grammatical and punctuation errors. It is a sure-fire way to put off a serious reader.
So, while outsourcing content, keep the following things in mind.

1. Make sure that the content meets your long term business goals

Make sure that your content writing agency and you are on the same page as far as your long-term business goals are concerned. Just pairing with freelance content writers shouldn’t be your objective.

2. Ask for an editorial calendar

Make sure that your agency has a well planned editorial calendar. It should include both short articles and long form articles. Your editorial calendar should cover the pain points of your audiences and should have content that answers the queries of your customers at different stages of their buying cycle.

3. Make sure that their writers have subject matter experience

You can’t write great content unless you have the subject matter experience. It’s required to address the pain points and to emotionally address your audiences. It is therefore recommended that the content writers should invest some time understanding the subject.

So, the next time you hire a content agency, make sure you get quality content written by professional content writers. This content should be well researched and should be aimed to meet your business objectives.

Is Your Content Outsourcing Agency Crushing Your Marketing Goals?

There is no dearth of content marketing agencies in India but the million dollar question here is: “Are you really getting benefited by the content they are offering?”

Does The Content You Receive Offer Any Real Benefit?

When companies outsource content, they have their SEO campaigns in mind. Their SEO manager hires a content outsourcing agency and orders SEO articles. But this content is of little value, when it comes to content marketing. It doesn’t bring you the real benefits in terms of traffic generation, engagement and conversion.

 

 

The problem with the outsourced SEO content is that it’s mostly written to include targeted keywords, without following any editorial calendar or customer needs in mind. So, it’s usually meant for search engines and not the real readers or customers.

Untrained Writers, A Universal Problem

As a matter of fact, more than 90% content writers and freelancers are not trained to create content for your audiences. They make no effort to discover popular content in your niche, forget about performing some research to know the pain points of your audiences. Tools like Buzzsumo will help you identify the most popular content in your niche on the web.

Most of the outsourced writers create content for the sake of it. So, it neither adds any value, nor helps in achieving your business objectives.

As a result such kinds of SEO articles serve little purpose, when it comes to content marketing and conversion. Of course, it will surely help you in terms of backlinks and keyword optimization that you achieve for your Search Engine Optimization campaigns.

Most of the content writers are not aware of content marketing and they do not understand that unless they provide value to their target audiences, they are not likely to come back or follow your calls to action.

Make Your Content Your Powerful Business Tool

Top content marketers frequently warn businesses about making such grave content mistakes. You must know that your company blog increases your site visitors by 55% and helps you receive 98% more inbound links than the companies, which do not have any blog.

A regular blog will also help you create around 400% more indexed pages. Content is also responsible for publicity, visibility and conversion.

More than 70% of Twitter users are likely to buy from brands they follow. Blogs are also said to be 60% more likely to influence purchase decisions than magazines.

Use Social Media To Distribute Your Content

Many companies receive a major chunk of their customers through content marketing on major social platforms such as Twitter, Facebook and LinkedIn.

It means you can do nothing without content marketing. An essential component of content marketing is that it should address the pain points of your readers and add some value to their lives.

If your audiences feel that your blog is extremely helpful and beneficial for their businesses, they are likely to come back to the blog again. In the long run, they are also likely to follow the calls to action that you make on your blog.

Most of the conversion actually happens through this process. So, choose your content outsourcing agency wisely.

 

5 Useful Tips to Find a Professional Blog Writing Company

A blog is considered to be the mouthpiece of an organization. The more effective your blog is, the more successful your digital marketing is going to be.

Your Blog As A Marketing Hub

A blog is the soul of content marketing because it is the hub of all your marketing activities. You can orchestrate all your content marketing and digital marketing activities from here.

 

The blog can be maintained as the central hub for all your social media posts and content distribution across the Internet. It makes blogging a vital activity that one should not skip in any case.

Measurable Benefits of Blogging

According to credible research and survey reports, you can achieve a lot of traction through a blog. A business with a successful blog attracts 70% more traffic as compared to the businesses without it.

 

The conversion rate is also much higher for the businesses that are supported by a blog, as compared to the businesses, which do not have it.

Tips to Find A Professional Blog Writing Company

In order to run a successful blog, you should first find a professional blog writing company that understands what effective blogging is. It should be able to shoulder your responsibilities of maintaining a blog without your intervention and involvement, so you can focus on your core business activities.

While looking for a blog writing agency, ask for links to their previous work and also the blogs that they are currently maintaining. It will give you a better idea of their capabilities as far as their writing services and quality of content is concerned.

1. Ask For A Test Article

You can always ask for a test article or blog post before they start writing blog posts for you. Make sure that they have experience in your particular business niche, so you can be sure that they understand the subject and they are going to give their best shot.

2. Monitor Conversations and Comments

Keep track of the conversations and feedback below each post. Offer the kind of content that your audience loves and needs.

3. Follow A Content Calendar

Make sure that your agency also knows about SEO and content marketing requirements of a blog. Ask them to provide a content calendar each month. Make sure it covers all the relevant titles related to different buying stages of your customer.

If they are not willing to do that, you shouldn’t consider that blog writing company to maintain your blog. Next, you should let them know the frequency of blog posts you require.

4. Conduct Regular Meetings

Make sure they arrange a meeting every fortnight, or at least every month so that you can explain your business needs.

5. Make Sure To Have A Point Of Contact

Make sure your blogging agency shares this communication with their bloggers and writers. Also, make sure that is a person, you can speak to in your agency at any point in time. So you can instantly fix something if it goes wrong or doesn’t match with your business values.

Website Content Writing Services Can Boost Your Business Like Never Before

Promoting a business through hoardings, banners or simply word of mouth is a thing of past these days. Today, if you have to stay ahead of competition, you must have a smart and appealing website that is dedicated to your business, your brand and your products or services. But your duty doesn’t end there. The website’s content will play a key role in bringing you your target audience, convincing them about your products and finally encouraging them to make a purchase. Hence, creating fresh, original, well-formatted, informative, interesting and marketable website content is essential to succeed in the digital world. And that is why you need to avail website content writing services now. Here are some ways they can benefit you:

 

Professional and High Quality Content

Creating content that engages, and is useful and hooks the audience enough to compel them to buy is not easy. Naturally, you need a reliable content agency that has accomplished writers, editors and content marketers to get the ball rolling. Moreover, such an agency can format the content well, ensure it’s free of errors and make the final product as per your satisfaction.

Analyzing Competition

A reputed company offering website content writing services will always assess the strengths and weaknesses of your competitor’s website and create content for you accordingly. They will know what to focus on and how to sell the benefits of your products without directly marketing them.

Defining The Tone

Deciding which tone to use for your website content is a tricky task. But a content agency can help you decide if you want a humorous tone, personal tone, knowledgeable tone or others, depending on your brand image and products. They can intelligently use words like “you”, “we” to engage with the readers well.

Grammar and Plagiarism

By availing website content writing services, you can rest assured that your final content will have no grammar errors or plagiarism. It will be fresh and great to read and grab Google’s eyeballs.

SEO Optimization

Website content that lacks the right keywords will never rank high on Google’s search results, which can lead to lesser traffic and lower sales. But when you outsource content writing to the right agency, they will find out which keywords will work best for your website. Also, they will be able to use it the correct number of times so that there is no keyword stuffing. Hence, it will help you rank high on search results.

Save Your Time and Resource

When you hire a content agency to create your website content, they will take this responsibility off your hands completely and you will be able to focus on your core business objectives better. You won’t have to allocate in-house resources for this task.

Competitive Pricing

Since content agencies quote competitively, you will get to hire their services in a very cost-effective manner. You might get discounts on bulk work as well. As a result, you won’t have to spend a lot especially if you are new to the online world and want to take up digital marketing slowly but steadily.

Now that you know that creative and strategized website content is the way to go, get in touch with well-known agencies now and give your business the push it needs!

Social Media Content Writing: The Main Ingredients

The world has gone digital and so have many of our everyday needs. Whether we have to buy grocery or shop for a birthday present or even pay our bills – we tend to go online. Yet, what has also happened is that the competition has increased by leaps and bounds. In a single niche like fashion or lifestyle, there are those many numbers of traders, retailers, stylists and many other professionals, pitching their ware. What would help them convince their target audience? Content!

 

 

That’s Right

Social media content writing is the buzzword here, and one that cannot be ignored. You would do well to look at these ingredients of social media writing to create a well etched out campaign.

Stand Out

When you are crafting your ads or your posts on social media, you do not merely have to talk about what you are selling, because let’s face it – there will be many people selling the same kind of thing. You need to tell your audience what makes your product unique. Use a catchy headline that tells your audience the crux of your USP or unique selling point.

It’s All Visual

Posts on social media need to be visually engaging before people actually stop and read what you may have added to the post. Yet, in social media content writing, you also need to ensure that the words say something relevant about the image. It needs to engage your audience in a way that will show your audience how the image can add value to their life. Steer clear of what can be seen obviously in the image, and add a different perspective that will help you hook the reader’s attention.

Keep it Crisp

Social media content writing is all about saying as much as you can in as few words as possible. A short and crisp message will stay longer in the memory of the audience. This will help in better brand recall when a prospective customer actually needs to a buy a product in your niche. A witty or motivation quote can also do the trick in such cases.

Be Clear

Do not use too many stop words and prevent the use of long words. A clear message that helps the reader or your audience in understanding what they need to do and how they need to get there will be ideal. A call for action is one of the most important things that you need to imbibe into the content. From social media, you need to be able to drive your audience to your landing page and website as well. This will help in lead generation and actual conversions.

Social media writing is a matter of understanding your audience and letting them know how your product or services can add value to their lifestyle. This will also give them the solutions they may be looking for – which will guarantee further conversions! This is the main conclusion when it comes to engagement on social media.