Content for Social Media – Justwords Consultant

Social media marketing can help businesses increase their customer base and ultimately improve their sales. The rise of many social media networks enabled companies and businesses to utilize this form of clever marketing to connect with their customers. Social media marketing can include activities like posting and sharing of different types of content, paid advertisements and leveraging these posts to connect with your customer base and also further your branding goals.

Whether you are a small business with limited budget, a big company with worldwide operations or a professional offering any service, everyone can benefit from social media marketing. Therefore, it is important to create smart content for social media marketing.

Creating Effective Content For Social Media Marketing

There are several factors to consider for creating effective and engaging content for social media marketing.

Strategize

Before you begin to create any content for your social networks or hire an agency for it, it is important to be clear about the end result. What is it that you want to achieve through your social media marketing?

Do you want to increase traffic to your website?
Do you wish to increase awareness for your brand, product or service?
Do you wish to connect more effectively with your customers?

Once you have identified your goal/s for social media marketing, you can customize your content in a better way for your purpose. For instance, for more website visitors, you may need posts with effective keywords; for greater connection with your customers, small videos or posts may be more useful.

Create

Once you know the purpose for your social media marketing efforts, you can set out to create content accordingly.

Offer value to your followers. Write blogs that provide information to your direct customers in some form. You can gauge the performance of your posts by counting the number of times it has been shared by others.

Give your core audience value for their time. Don’t only push content for brand awareness, also post videos, blogs and even snippets that your audience may find useful. For instance, if your company makes organic baby food, you can not only write blogs related to your products but also offer additional content related to baby care and tips for new moms. This is an excellent way to show your customers that you care for them.
Regularly use analytic tools to check the performance of your posts. Tweak and change strategies as needed.

Delegate

If you are able to manage all your social accounts in-house, you can definitely save money on the marketing. But hiring an outside agency to create specialized content for social media marketing can be a smart strategy in the long run.

If your budget is limited, you don’t need to outsource your entire social media marketing. For instance, you can hire a content company to create longer posts related to your products with long-tail keywords or to create blogs with more effective headlines. All these tasks help with better search rankings and also provide your customers with great content.

When companies adopt social media as part of their communications channel and marketing strategy, they often hit the dead end when faced with what to talk about. To prevent this, marketers and writers should include the broad themes and specific topic designed to engage the readers. It is imperative to identify the sweet spot between the company’s brand existing or target expertise as well as the interest of the readers.

Effective social media content writing entails determining the relevant topics, themes, and types of media you’ll be sharing. It’s also crucial to lay it all out in an easy-to-read editorial calendar. This is because it will provide you with something tangible for you to track what content is being published or launched.

Company owners should also organize an editorial team or tap an agency that has an experienced editorial team with experienced content creators. Invest on bringing on a dedicated writer or two that will provide you with a steady stream of high-quality content.

A combined good writer with a subject-matter expert will result to a meaty and engaging content. The editorial team typically brainstorm what to share in social media and look at any inspiration than social media channels themselves. They may even tap your staff or colleagues who communicate with customers on a daily basis as this would provide excellent insight for them. They will also tap your customers directly to create content that will better connect you to them and bring you closer to like-minded prospects. They will also tap your sales team about the kind of information that closes deals and what the competitors are doing. This they can easily translate into content. They will also ask your customer service reps to know what are the weak points are in your products or services and marketing materials, all of which will help them create a blog post with the top troubleshooting tips and shoot videos with the support team answering actual customer questions. Moreover, these content writers will follow your Twitter and other social media platforms for them to be able to know the minds of your target customers. They will even join industry LinkedIn Groups to gather source of content ideas. They may also follow industry news sources that would provide them perspective into many industries that will be used as jumping off points for your content. Throughout their research they discover keywords in web analytics that will drive significant traffic to your social media channels.

You may also tap content producers for your social media content creation endeavour. These specialists add value to everything your editorial team creates. They know how to shoot videos, edit podcasts, design a presentation or design an ebook.

Suffice it to say, it is good to invest on social media content writers that produce a wealth of high-quality content that maps out what content you will be needing and repackage it for diverse channels to tap your target customers.