7 Ways Your Social Media Agency Can Increase Your Traffic and Organic Rankings

SMO services in India know the importance of leveraging social media to boost traffic and increase conversion rate for your website. This article describes how skillful use of social media can boost your business online.

You cannot undermine the importance of social media optimization in the success of a website. According to Google, social signals heavily impact the SEO rankings of your blog or website. It is also the lifeline of e-commerce sites as most of the buyers act on social recommendations for their buying decisions.

Social media also helps in branding of your business and product. Usually, the basic task of any SMO services in India is to promote your product and ensure branding.

 

 

Use Prominent Bookmarking Sites

Different social channels are used to target different audiences. Apart from networking sites such as Facebook, Twitter and Instagram, social bookmarking sites are also used to increase the visibility of your brand. YouTube is also emerging rapidly as a great search engine.

Optimization of social posts is very important on sites such as Reddit, StumbleUpon and Digg, etc. It helps you achieve greater visibility on search engines and also “within” the channel. Such kind of optimization helps in multiplying your audiences and boosting your outreach.

Integrate Social Media With Your Website

Given the importance of promotion on social media, most of the SMO services in India focus on its integration into your website. This is achieved by integration of social sharing tools in the architecture of your website.

You can also provide direct links to your digital properties right from your landing pages  and web pages and vice versa. You can also promote your website using your business  profiles.

Build Authority  

The best blog posts these days have social sharing buttons below it to maximize their reach and audiences. According to recent announcements of Google, success and popularity on social media is linked with high web authority. So if you promote the URL of your website from your social profiles and posts, Google will consider it as high quality backlinks and signals of authority on the web.

 

 

Now that it is clear that social profiles of a business are viewed with great respect by search engine giants like Google.  Therefore, such profiles should be the first thing you create to promote your business.

Enter Complete Information About Your Business

That’s probably the reason why social media agencies in India begin with creating your business profiles on Facebook and other social channels first.  Enter complete information about your business in these profiles for maximum visibility on search engines.

Apart from better experience, contact information and social profiles are used by the search engines to rank your site high on Search Engine Result Pages. It requires consistent effort to create your profiles on different social channels to boost your online presence and increase your web authority.

Optimize Your Social Profile With Right Keywords

Your profiles will get maximum exposure if you have optimized those with the best SEO keywords. Digital media agencies in India are fully aware that failure to optimize your profiles may results in losing a great chunk of your traffic to your competitors. These keywords should be included in your profile in a natural way without spamming it.

Using keywords and key phrases in your profile will definitely boost your organic rankings on Google. Keywords should also be used inside your posts and web pages.

Optimize Keywords For Posts And Other Forms of Content

Optimizing keywords for all your posts and content helps in ranking it better and increasing its visibility across the platform. Using proper hashtags in the search fields of FB and Twitter often bring your content on top.

You can also use it for event promotion. It goes a long way in helping your site rank high by getting featured in the organic searches for your target audience.

Use Social Media For A Reason

Unfortunately, most of the businesses use social media as a standard practice and not for any specific reason. Optimization and including social sharing elements in your website help people to find you and interact with you. It also helps you to forge a long term relationship with your customers and prospects.

 

Reasons You Should Invest In SEO Content Writing

SEO content writing is an art and it should be taken seriously if you want to grow as a brand and increase your search engine rankings and organic traffic. This post is aimed to highlight the importance and objectives of SEO content writing.

 

 

This is the time of cost cutting and every company wants to remain slim and trim in order to stay competitive. So, the size of digital marketing teams is kept small. In general, businesses hire people with multiple skills. Small sized companies hire digital marketing experts, who are well versed with all the streams of digital marketing viz. SEO, social media marketing and paid advertising.

But, your campaigns can’t be implemented unless they are fueled by content. Hiring a full time content writer is pretty expensive because quality content writers are in short supply. So, most of the companies end up hiring inexperienced content writers, who produce poor quality content that doesn’t add any value to your digital marketing campaigns.

To fill up this gap and address this issue, certain agencies in India have come up with SEO content writing services. They have trained content writers on their rolls and they are able to deliver content that not only meets the SEO requirements, but also helps in diverting quality traffic.

Content shouldn’t be created for content’s sake. What good is content, if it’s not created for a specific audience?

Your content should solve the problems of your customers and prospects and it should also address the queries of your customers. It’s an important digital asset of your organization. Quality content keeps on diverting quality traffic to your website for a long period of time.

There is a big difference in the way content used to be produced in 2011 and the way content is produced today. Today content is created to serve many purposes. Keyword optimization is the first, because it brings organic traffic.

Good SEO content should be attention grabbing. Special attention should be paid to headlines. More than half of the people just ignore the content with poor headlines.

The beginning is very important. If you are not able to generate the interest of your reader in the first paragraph, he would not read further. This is one of the reasons why even high quality content sometimes doesn’t find any readers.

Your SEO content should also be supported by proper stats and data. It increases the trust factor. You should mention the source of the facts and data you are going to include in your content.

Trained content writers know the psychology of readers and use it to create content that hooks the readers. Readers feel compelled to take the desired action, when they go through quality content. It is also called conversion.

In broader terms conversion is not just the customer’s readiness to buy a product; it can be anything entrepreneurs expect from their readers. It includes filling up forms, signing up for the newsletter subscription or just commenting on the post.

SEO content writing is different from other forms of content writing and the biggest challenge for an SEO content writer is to capture and retain the attention of the reader. If he fails to do that, then the entire purpose of producing content is defeated.

How Blogging Can Revolutionize Your Marketing Campaigns

A blog is one of the best platforms through, where you can dish out timely information and connect with your customers. It enables you to directly communicate with your audiences. A Blog writing India service can handle the responsibilities of maintaining your blog in a professional manner. The trained bloggers at blog writing India services will also help you generate qualified business leads.

 

 

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Blogging is one of the most important activities in digital marketing. It makes the life of a marketer easier. Let’s discuss how blogging can make all the difference to your digital marketing campaigns.

As you know, a blog is the best platform through which you can deliver timely information and connect with your customers. You can directly communicate with your audiences through this powerful medium. It also serves your SEO goals as search engines give a lot of weightage to fresh and valuable content and reward you with higher rankings.

You can create content using the most popular keywords and can divert organic traffic to your website, when your content get indexed.

Setting up a blog is pretty easy with platforms such as WordPress and Hubspot, where you can choose different themes and graphics according to your choice and requirements.

According to a Hubspot survey, 40% of the businesses, which do not use a blog, acquire much less customers than the businesses that do.

A blog can be the heart and soul of all your digital marketing activities. All your social media pages, handles and accounts can directly be fuelled by the content in your blog. So, it acts as a powerhouse for your social media activities as well.

It acts as a voice of your company. You can establish a dialogue with your customers through an active blog talking about latest product launches, services, and topics related to current marketing trends.

You can also discuss things over here that you cannot discuss in your website. It helps in improving your overall brand visibility and communicating why you are different from the competition.

By hiring a competitive blog writing India services, you can establish a strong brand presence online and initiate a conversation with your clients and prospects. It results in a lot of user-generated content as well, which acts as a feedback mechanism and opportunity for further interaction with your prospects.

In order to maintain a good blog you should always be active. Make sure that you reply to all comments. Blogging is an interesting activity which energizes both the readers and the blogger. It also helps you achieve your business goals.

Professional blog writing India agencies pick the newsworthy topics that generate interest among your customers. It is also a great tool for your content marketing strategy.

The purposeful content delivered through your blog can be extremely powerful aspect of your content marketing strategy. In a blog, you can interact with your clients through text based content, videos, podcasts. You can also provide links to other formats of content such as SlideShare presentations and infographics etc.

Repurpose your old content into new and fresh content to make your blog look vibrant. A blog creates free PR for your business. As a blogger you can also be invited by the journalists and industry experts and get opportunities to appear in front of press meetings magnifying your brand presence.

How The Content Writing Services You Hire Can Be a Game Changer For Your Business?

The choice of your content writing services India can largely determine the success of your content marketing campaigns. Your content agency should know the importance of content and how it can be a game changer. The best Content Writing Services India don’t just employ content writers, they also have experienced marketers on board, who play a crucial role in making the right content strategy to meet your business objectives.

Blog

Content is an integral part of search engine optimization, social media marketing, content marketing and other streams of digital marketing. It makes content extremely important element of all online marketing activities. When we talk about today’s Internet ecosystem, we can’t ignore the different customer types searching the net to find the answers of their queries and solutions for their needs. The answer comes from the content available online as search engine displays the most relevant content that matches your query. That’s where the importance of competitive Content Writing Services India comes into picture.

 

Is It An Art or Science?

Creating content is both an art and science. It’s science because effective content can be created on the basis of certain standard practices keeping human psychology in mind.  You can’t create good content that works unless all of your departments are involved in the process and content is created according to their specific needs.

Involve Different Departments and Stakeholders

The most effective Content Writing Services India will focus on a content strategy, where it’s possible to create right volumes of high quality content right according to the needs of these departments. Their second task is to find the most effective channels to deliver that content to your intended audiences.

All stakeholders should be involved in the process so that unnecessary exchange of emails is avoided. It will also make the process transparent and easily measurable.

Have Right KPIs in Place

Your content agency would also spot all the low quality content floating around the web and remove it permanently. They will make sure that right KPIs are in place to accurately measure the success of these content pieces. It helps in creating the right strategy for future purposes.

These agencies don’t just employ content writers; in fact they have the robust teams of marketers, who discuss every aspect of the content to be published online and whether it will meet the business goals of their client or not.

They accept challenges on a regular basis to implement the best content strategy for their clients. Taking content seriously and focusing on the right content strategy always works in digital space.

Is Your Content Marketing Strategy Designed to Meet Your Goals? 

For most of the people, content marketing means discovering new story ideas and making an editorial calendar, which is not the case. Content marketing at deeper level should be in synch with your organizational goals. If the content you are creating doesn’t have any specific business goal, it’s wastage of precious marketing dollars.

Content should be published in accordance with its importance and priority. Different customer segments, frequency of content and different stages in the buying cycle should not be ignored.

For example, if you are a brand and most of your activities are brand driven, your content should serve your brand marketing objectives. To achieve this, your content team should work in close collaboration with your brand marketing team. Conducting a content audit also helps in it.

7 ways your Content Marketing Agency can help you meet your business goals

Most of the content marketers fail because they don’t have any strategy in place. Simply publishing content and posting on social media is not going to work. You should know your audiences thoroughly. For this, the Best Content Marketing Agency conducts real surveys and engages with your customers and prospects based on the feedback. Content should be created to meet the different needs of these customers. The Best Content Marketing Agency will take all these worries off your shoulders and implement result oriented content marketing.

 

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Now that content marketing has become an established practice to target customers, build brands and increase ROI, but many brands, agencies and businesses are still struggling to achieve any significant results from content marketing.

Are You Targeting Other Content Marketers?

The reason lies in the fact that most of the brands design their content marketing strategies to target content marketers marketing to other content marketers.  It’s a sad fact of this industry. However, the real goal of content marketing should be to target, engage and establish long term relationships with your customers and core audiences.

Addressing The Unintended Audiences

The problem is worldwide and working with content strategy ecosystem is somewhat problematic everywhere. Most of the times, we are preaching to unintended audiences. Maybe this is the reason why many people and brands are losing the confidence in the potential of content marketing.

Ridiculous State of Awareness Among Brands

In order to understand the pitfalls of content marketing, let’s discuss what people and agencies are busy doing in the name of content marketing. Most of the content marketers think that they can achieve their content marketing targets by creating a blog and some catchy social media infographics and messages. If you look at their monthly content calendar and what they are publishing, you will be surprised. The Best Content Marketing Agency knows why it doesn’t work.

Publishing and Posting Without Any Plan

Most of the agencies are found to be producing content and social media posts without any concrete targeting strategy in mind. They might also be ignoring different stages of consumer buying process. In fact, content should be created not only for different customer segments, but it should also be created keeping different stages of buying cycle in mind.

Creating Content According To Different Stages Of Buying Process

The introductory content can’t be suitable for the customer, who is already familiar with different brands and products. For such customers, you need to create content that compares the features of different brands and tells them how they can be useful for them.

Achieve Conversion Through Content

Another killer strategy can be to focus on the biggest drawbacks of your competition. It can be quite effective in the last stage of buying cycle, which is – conversion or closing the sale. For example, most of the android phone makers used to target the market leader Apple iPhone by terming it as an impractical device that didn’t offer dual SIM support. Now, in this last stage of buying cycle, many customers avoided iPhone because they wanted to keep their business and private life separate.

Involve Your Teams

The right strategy is to find ways to make every interaction with your audience more effective and result oriented. In most of the organizations there is no coordination among different teams. As a result, they do not act in synch with others. It renders their content marketing partially ineffective.

Tips to Hire SMO Services in India

Social media optimization (SMO) consists of helpful strategies to promote a brand or business through social channels.

The fact is that all businesses; irrespective of industry and size can benefit from a dedicated SMO strategy. Whether you plan to hire an in-house team of experts for your company’s SMO work or outsource the work to an agency, it is imperative that you hire the right people for the job.

It requires time, skills and efforts to produce the desired results through SMO work. And if you don’t hire experts with the right skills for SMO, it can be a huge waste of your investment and time. Not to mention the inherent cost to your business through the loss of valuable social campaigns and timely brand promotional activities.

 

 

Businesses from across the world hire Indian professionals for content work due to their skills and expertise. It doesn’t hurt that due to location factors, you can also accrue cost benefits. But again, you need to hire the right talent for your business.

If You Plan To Work With Professional SMO Services In India, Consider The Below Tips.

• A simple online search will help you collate a list of content agencies that offer SMO services. Take some time to browse through the websites of at least 10 companies before short listing 3-5 companies from the initial list.

• Look for experience, portfolio and each company’s USP for this selection.

• Also, give preference to an agency that offers a gamut of content services rather just SMO. Content companies that offer many different services work with an in-house team of writers, editors, SEO specialists and content marketers who can more easily create the right content optimized for different social channels.

• Make initial contact to inquire about their rates and availability. To make the final selection, ensure that you are clear about your requirements in your email or call.

• Consider the responsiveness of the vendors in terms of both promptness and clarity.

• Check to see if their rates match their experience or skills.

• By this stage, you may have a preference for one or two agencies over others on your list. Before finalizing one, request for a sample plan for the SMO work you want to hire them for and see if it matches your expectations. Refrain from asking for too many details. A simple list can suffice to showcase a company’s capabilities. This is a very important step as it can help you to know if a prospective agency understands the unique needs of your brand, business and geographical location.

• Professional agencies will always be responsive to your work requirement and would be willing to provide you a short list of tasks they plan to perform for your brand’s SMO work.

• If required, request them for sample content (a blog perhaps) or an idea about one social campaign in more details.

 

The above tips may help you identify the best company offering SMO service in India for your business. The important thing is to take your time with the hiring process.

Top Reasons to Hire Professional Product Description Writing Services

Writing good product descriptions is more than just listing features of an item or commodity. Your product copy needs to be impactful and help buyers make their purchasing decisions.

Clever product description writing is simple yet effective. Writing good product copy can be a lot of work and you need time as well as content and SEO expertise to create compelling descriptions. To counter this problem, you can always work with professional copywriters.

Consider The Below Reasons For Hiring Professional Product Description Writing Services For Your Business.

 

• Professional writers can help you with product copy that is succinct yet complete. It is not easy to fit benefits and features of a product into a short paragraph and in a way that makes sense. Good product copy includes both specifications and utilities of an item for the sake of the buyers. Working with a professional agency gives you the advantage of leveraging their content expertise to craft creative yet effective product copy.

• The product copy needs to be simple but at the same time you don’t want the descriptions to appear amateurish. An experienced and skilled writer can craft compelling copy without using jargon and big words (just for the sake of it). Effective product description writing is about impressing the potential buyers with the features and benefits of an item and not words.

• Even if you list the benefits of your products in a neat little paragraph or a list, how do you differentiate it with your competitors’ offerings? This is where content expertise of a professional writer can come in handy. The description of your product needs to help prospects imagine it in vivid pictures. It must help your prospects imagine the experience of using your product or service. If you sell a food product, any interested buyer must be able to taste and feel the experience of the aftertaste while reading the description. If not, there is something lacking in the description of your products.

• Good product description is written after taking into account the typical persona of the average buyer for any product or service. The product copy for a specific item needs to focus on your ideal customer. This strategy helps in creating descriptions that uses words and sentences that your ideal customers can relate to and like. It helps to create descriptions that are to-the-point and resonate with the buyers. You can’t write thinking of every potential buyer. Professional copywriters have experience in writing copy after creating a list of qualities your ideal customer will likely possess.

• Most people rely on online search when looking for a particular product. All product copy, therefore, needs to be optimized for search engines. For instance, buyers looking for homemade sesame cookies must be able to find your offering when they use a search engine for locating stores or bakeries selling homemade sesame cookies. Experienced writers can insert keywords in the product descriptions without making it dry.

Hiring professional writing services for creating apt descriptions for your products can be a good business decision and yield you good returns on your investment.