A blog is considered to be the mouthpiece of an organization. The more effective your blog is, the more successful your digital marketing is going to be.
Your Blog As A Marketing Hub
A blog is the soul of content marketing because it is the hub of all your marketing activities. You can orchestrate all your content marketing and digital marketing activities from here.
The blog can be maintained as the central hub for all your social media posts and content distribution across the Internet. It makes blogging a vital activity that one should not skip in any case.
Measurable Benefits of Blogging
According to credible research and survey reports, you can achieve a lot of traction through a blog. A business with a successful blog attracts 70% more traffic as compared to the businesses without it.
The conversion rate is also much higher for the businesses that are supported by a blog, as compared to the businesses, which do not have it.
Tips to Find A Professional Blog Writing Company
In order to run a successful blog, you should first find a professional blog writing company that understands what effective blogging is. It should be able to shoulder your responsibilities of maintaining a blog without your intervention and involvement, so you can focus on your core business activities.
While looking for a blog writing agency, ask for links to their previous work and also the blogs that they are currently maintaining. It will give you a better idea of their capabilities as far as their writing services and quality of content is concerned.
1. Ask For A Test Article
You can always ask for a test article or blog post before they start writing blog posts for you. Make sure that they have experience in your particular business niche, so you can be sure that they understand the subject and they are going to give their best shot.
2. Monitor Conversations and Comments
Keep track of the conversations and feedback below each post. Offer the kind of content that your audience loves and needs.
3. Follow A Content Calendar
Make sure that your agency also knows about SEO and content marketing requirements of a blog. Ask them to provide a content calendar each month. Make sure it covers all the relevant titles related to different buying stages of your customer.
If they are not willing to do that, you shouldn’t consider that blog writing company to maintain your blog. Next, you should let them know the frequency of blog posts you require.
4. Conduct Regular Meetings
Make sure they arrange a meeting every fortnight, or at least every month so that you can explain your business needs.
5. Make Sure To Have A Point Of Contact
Make sure your blogging agency shares this communication with their bloggers and writers. Also, make sure that is a person, you can speak to in your agency at any point in time. So you can instantly fix something if it goes wrong or doesn’t match with your business values.
Justwords Consultant 