4 Tips to Maximize Your Social Media Outreach

With changing Google algorithm and its policies for ranking websites, businesses are getting bullish on content marketing. According to surveys, businesses are spending up to 60% of their marketing budget on content marketing. If we are investing so much in creating relevant and engaging content, we will gain nothing if we do not pay attention to its promotion.

Content marketing is 25% content production and 75% promotion. When it comes to free promotion online to target audiences in India, social media is the best option for small as well as large enterprises, as we spend more than 25% of our online time on social media.

 

 

But from maintaining your brand presence to engagement and conversions, you need to adopt some effective techniques to promote your content on social media, so that you can reap its enormous benefits. Here are 4 tips to maximize your social media outreach.

1. Create Visual Content

It is a proven fact that images are far more attention grabbing than your text based content and it’s true for all the social media sites including Facebook, Twitter, Instagram and others. Just creating branded and featured images is not enough; create high quality images separately for each of your post.

2. Create Better Headlines

It is important to create attention-grabbing titles and headlines in order to attract social media audiences. To find the most attention grabbing titles and topics you can use tools like BuzzSumo.

3. Share At The Right Time

It is important to know what time your audience gets online. Try to make sure that you share at the right time for maximum visibility and engagement.

4. Don’t Shy Away From Posting Multiple Times

If you post just once, it is highly likely that the people who are not online at that time will not be able to see your post. Facebook feeds are controlled in a manner that people are unable to see most of your posts on any given time. It is also a good idea to use multiple images and different headlines to post the same content repeatedly.

There are many other ways to get maximum traction from social media but somehow businesses and organizations don’t have the right talent and the resources to implement all these things.

It’s important to have your brand presence on social media and to promote your content through social media using killer tactics to maximize the reach of your content. The return on investment on your content marketing would also increase if you are using social media effectively leveraging its unimaginably high potential for outreach.

If you think you are unable to leverage social media like a pro, hire SMO services in India and outsource your social media optimization services. It will help you focus on your core activities. Professional SMO companies will do the job in a much better way, because they have a lot of talented social media experts on their rolls.