Online video marketing is fast emerging as one of the most lucrative ways to score customers. Scrolling down your social media feed today will reveal a lot of fast paced, well scripted and solution based video playing on various timelines. So what really is online video marketing? It refers to the practice of sharing videos that have to do with your niche, and also creating videos of your own that will put the word out about your brand without compelling someone to read a blog post. The world of videos is a good one to explore in case you are looking to make a dent in your target audience base. Here are the actual benefits of online video marketing:
- Going Viral: When you publish a video on YouTube, you are preparing to become that much more discoverable because this social media platform is the second largest in the world, as per various studies and sources. Putting your content on YouTube also gives you a definite edge when it comes to better SEO and consequently, better rankings, because YouTube is owned by Google itself. So, if you want to go viral, a strong online video marketing plan via YouTube is an essential one!
- Getting Shared: A video transfers the message, the emotions and the information in a quick and seamless manner, which also makes it easier to share. This greatly contributes to online video marketing. You can easily build a video campaign that can be transmitted at a faster speed than most other kinds of online marketing collateral.
- Suggesting Solutions: The main thing that a video does is to entertain and inform at the same time. This makes it the perfect brand awareness vehicle. You can actually take all the most frequently faced problems and questions of your core audience and package them into a series of videos where you come up with information and solutions in an entertaining way. This will ensure clicks and give you some market credibility as well.
- Recall Value: When something like a video has been fed to your imagination, it stays with you much longer than the written word. This makes it an effective tool for brand recall. If you have to think of a brand in a specific niche, you will be compelled to think of one that has a few videos to its credit rather than one with only blog posts and social media updates. This is where the brand recall value comes in.
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