The Advantages of Hiring a Social Media Agency

In today’s world, social media has come to acquire a dominant share in the online marketing world.

Any business worth its salt knows that in today’s world, it’s foolish to ignore the dominant presence of social media. That is because social media can help shape your brand, bring you the desired leads, and push your rankings on Google. Yes, it can actually do that. No wonder brands and businesses are paying so much attention to their Facebook, Twitter, Linkedin, Pinterest, Google Plus etc accounts and their social media strategy. But who decides how much to do on social media and what to do on which platform, what campaign to run, and which post to hold on, which groups to share and which strategies to ignore?

 

 

There are two options here – one hire a social media agency or a content marketing agency or hire people inhouse. Which way to go? What are the benefits of hiring an agency? Is it not better to have a professional inhouse?

Deciding this is always tough but here are some reasons, which we would like to point out as to why you should hire an agency.

• The Power Of A Team

  One of the main reasons to hire an agency is the combined power and experience of a team, which is already an expert at the job. For a good social media campaign, you will need someone to conceptualise the idea, some to write brilliant content for social media, someone to design the artworks and create the video, and someone to run the entire campaign. Put that together and you need an army of at least 4-5 people. Now hiring all of that in-house does not really make sense. It is just makes more sense to outsource to a social media agency, which knows its job and brings a lot of diverse experience to the table. That way you are not just dependent on one person to run your social media marketing.

 

• Efficiency

  The level of efficiency is much higher for an agency since they are focused on results. This usually is for the simple reason that the success of their company depends on how happy you are with their work. This drive for survival is often a great motivator for higher efficiency. Do not always expect that from your employee who will get his salary anyway.

 

• More Experience

  A social media agency or a content marketing agency will have much more experience than your one-man in-house army. An agency deals with diverse companies and sectors and derives a whole lot of insight from their work. This insight and experience is what you need. They will be able to tell you what will work and what won’t, use much better tools and resources, suggest better ideas and weed out irrelevant strategies. A single person will not be able to match this amount of expertise.

 

• Cost Factor:

  If you are not still convinced, this one should help you decide finally. The cost of hiring an in-house resource for running your social media marketing is often far more costly than hiring an agency. Along with that factor in the cost of training, resources and equipment. Finally, if your in-house resource leaves, all that training will just straight down the drain. By hiring a social media agency, you can forget all these worries and just focus on getting results.

We hope this has helped you decide on whether you should hire an agency or set up your team in-house. Many companies also run with both options where the in-house person acts as a representative of the company and coordinates with the agency. So just, go with what works with your business the best.

If you need any further help, write to us at sales@justwords.in