Top 5 Tools For Creating a Captivating Content For Social Media Marketing

Have you devised your strategy for creating riveting content for social media marketing yet? If not then watch out since your competitors are tactful and smart from the very beginning. There is no denying that social media is a coveted asset. It would be an understatement if we say that social media has changed the way businesses used marketing in last few years. With ever-changing trends, a marketer has to be on toes every moment to understand every new change that comes around and implement it in the current strategy.

Have you devised your strategy for creating riveting content for social media marketing yet? If not then watch out since your competitors are tactful and smart from the very beginning. There is no denying that social media is a coveted asset. It would be an understatement if we say that social media has changed the way businesses used marketing in last few years. With ever-changing trends, a marketer has to be on toes every moment to understand every new change that comes around and implement it in the current strategy.The thing that interests the end customers most is that social media is one of the most eye-catching platforms as compared to other content marketing platforms. The arguments among marketers regarding ‘what’s in?’, ‘Which are the most popular hashtags?’, and ‘Which social site is best for promotion?’ is never-ending. Every company wishes to standout when it comes to creating compelling content to market their brand.

Here is a List of 5 Tools That Will Help You Achieve The Right Content to Market Your Brand:

1. Canva

Canva is a tool popular among marketers who have no experience in designing. It is a go-to tool, which is easy to operate and has inbuilt templates for creating some amazing graphics. The platform can also be used in an offline mode where you can develop infographics, design some interesting advertisements, or make brochures and leaflets. These designs can later be shared on different social sites such as Twitter, Facebook, and Instagram. Thus, Canva is a complete solution for creating effective content for social media marketing.

2. Slide Share

Slideshare is a sub-platform of LinkedIn, which is one of the largest networking sites. The platform demands content that is a little professional. You can design your presentations and upload to the website. The content can be attached on LinkedIn for your existing network to see. The post published on LinkedIn can be shared on cross platforms such as Twitter and Facebook too.

3. SlideSnack

Sometimes, even a small feature can add value to your content. By using SlideSnack, you can add voice to your presentation. Your viewers would be entertained as they would get to know how the presenter crafted each slide. These presentations can be shared on YouTube, Twitter and even on websites.

4. PowToon

Only reading the content can be dull and boring but if visuals and audio are merged in a presentation, it becomes interesting. By creating a video using PowToon, you can get that extra attention from your potential customers. If the content for social media marketing is engaging, it will generate more leads and will result in a higher conversion.

5. Magisto

Video making is an art and keeping the approach systematic and as per target customer can be difficult. Magisto, a video-editing platform can help you create enthralling video regardless of what skills you have for video making. You can add several elements in a video such as music, scenes, captions and logo.

Thus, social media is a highly engaging platform. If a marketer is able to hold on to its target customer by crafting an attractive content, the brand is bound to experience unlimited success in very little time.

Opportunities You Lose When You Don’t Plan Your Content For Social Media Marketing

A social media content calendar is extremely important for your business. According to a Content Marketing Institute survey, businesses are producing far more content than they produced earlier. With this rapid boom in content production, there is a strong need of a social media content calendar.

 

 

Don’t Miss The Important Dates

The biggest advantage of making a content calendar is that you do not forget most important dates that matters for the business niche you are in. It might include events, campaigns, holidays, events and festivals. If you don’t have the content for these special occasions you are missing out on the opportunities created.

Achieve A Better Click Through Rate

When you have appropriate content for different events and campaigns, you receive better click-throughs. At the same time, you also control your publishing volume according to these occasions. On many such occasions, you can post your previous content rather than creating new content every time. It saves time and money for the enterprise. A social media content calendar helps you schedule publishing and social media posts.

Increase The Effectiveness Of Your Social Media Plan

A content calendar offers many benefits. It also increases the effectiveness of your entire social media marketing plan. A content calendar also helps you ensure regular supply of content for different social channels you are active on. As you know that consistency is the key to succeed in social media space, it helps you ensure optimum delivery of content for each of your social channels instead of paying too much attention to one and ignoring the other completely.

Collaborate Seamlessly And Conveniently

A social media content calendar also helps you collaborate conveniently with different teams. It also ensures transparency for different teams and stakeholders involved in terms of what is being published and how effective it is in bringing traffic and conversion.

Save Time

When you plan your content well in advance, it saves a lot of your time in planning and producing your content. In this case, you can get it produced either by the in-house steam or the freelance content professionals in order to ensure smooth delivery of content according to the calendar. It also helps you produce new content as well as curated content as per your requirement.

Measure The Efficiency Of Your Content

A content calendar helps you in differentiating successful content from the content that doesn’t appeal to your audiences. Analytics will always help you to improve the quality of your content, so you can find ways to increase its success rate and produce content according to the needs of your audiences. It will also help you determine the days and time of the week, when your content gets maximum eyeballs.

So, if your Content for Social Media Marketing is planned well in advance, you reap its unlimited benefits.