Top Content Marketing Statistics 2018

Digital marketing strategies give marketers an opportunity to study the precise cause-effect relationship of the activities undertaken by them. Measurability- that’s been one of the key propellers for the growth of digital marketing.

Two branches of digital marketing have seen a tremendous amount of growth over the last decade: social media marketing and content marketing. Every year research organizations conduct multiple research studies to gauge the impact of digital marketing. Every year, something new is learned.

 

The dynamism that bubbles with digital marketing transform every new report into a sort of revelation. Marketers have to look out for these reports and new statistical data to keep themselves informed. Hence, with special emphasis on content marketing, given below are some key statistics that have been compounded in 2018:

Most Popular Types Of Content 2018 (in order)

● B2C: Social media content, Videos, Images (Illustrations), Infographics & Interactive content (games).
● B2B: Social media content, Case studies, Videos, Ebooks & Infographics

Source: https://izea.com/2017/02/13/2017-state-of-the-creator-economy/

Usage Statistics 2018

● The average maximum amount of time that people spend with content while browsing on a mobile phone is 2 seconds.
● The average amount of time spent by a person reading an article online is just 37 seconds.
● Content with images once every 75-100 words receive twice the engagement (shares) than content with fewer images.
● Strong blogging results are linked to the high usage of influencers and incentivized promotion.
● Majority of the consumers (70%) prefer to learn about products through a company’s content strategy instead of advertisements.
● Nearly 47% of the consumers/buyers browse through at least 3-5 pieces of content before actually getting in touch with the company or one of its sales representatives.

Sources: Facebook, BuzzSumo, HubSpot

Content Creation Statistics 2018

● When questioned, 84% of consumers expect brands to publish content that is entertaining, solution-oriented, story-oriented & events centered.
● When compared to the situation in 2015, social sharing is down by nearly 50%.
● When content is shared be an influencer, 84% of consumers give it more attention.

Sources: Meaningful Brands, BuzzSumo

Content Marketing Strategy Statistics 2018

● Majority of the companies (74%) that hone a successful content marketing strategy include press releases in their content marketing strategy.
● B2B marketers should align at least 40% of their marketing budget to their content marketing strategy to be successful.
● B2C marketers should align at least 26% of their marketing budget to their content marketing strategy to be successful.
● Average cost per lead (acquired through content marketing) is less than $200.
● Companies that run blogs end up having nearly 434% more indexed pages when compared to companies that do not run blogs.
● 82% of consumers share a more positive outlook for a business that creates their own content.

Sources: Content Marketing Institute & PR Newswire, HubSpot, DemandGen Report

Content Marketing Services – The Features of a Good Campaign

Content marketing is the buzzword that drives entire digital campaigns and the brands behind them, towards optimum reach and conversion of their target audience. In keeping with this, there are a number of content marketing services that one can avail in order to create a campaign that will help in reaping the benefits of various social media platforms and SEO algorithms. Here are the features of a good content marketing campaign:

• The Format: When you are availing the content marketing services of an agency that deals in content, it would be worthwhile to talk about the format. This will depend on two major things – the niche that the brand is operating in, and the overall campaign marketing strategy that has been put in place. Decoding the kind of content will depend on the medium it is being displayed in – the website, an E Commerce portal, a blog or a social media channel – is of utmost importance.

 

• Keep it Visual: When we are taking on content marketing services, one must remember that it is important to have a strong visual articulation as well. When we create a visual hook, the readers and prospective customers will actually stop and award a click to the piece of communication displayed. So, ensure that your post says it all in a graphic way with just the right amount of content depending on the format as discussed above.

• Know your Audience: When it comes to content marketing services, you should know what your customers want from your brand and your should also know where to find your ideal customers. This will help in creating just the right kind of content so that you easily hit the mark in the very beginning. Also, this will help your brand in building a strong recall value.

 

• Visibility: A major part of content marketing services includes marketing the content that has been created. You will need to ensure that visibility is taken into account by displaying the content on diverse platforms. Whether it is influencer marketing or answering questions on question and answer forums, or even social media group interactions that offer solutions to the problems posed by your target audience – you will to avail the services of an agency that can spread your footprint in relevant yet diverse places.

Before you choose the content marketing services, you will need to remember that there are two distinct sides of the content marketing coin. Creating the content is not merely enough – you will also need to spread the word at the right place and the right time so that you can attain optimum reach. These are some of the features of a relevant campaign!