SMO Services India: Making Visibility a Real Thing

What is SMO? While many of us may have heard of SEO, this is a new term that includes optimization of social media efforts and literally translates to Social Media Optimisation. This function does not work too differently from SEO or search engine optimization and it seeks to basically gain a foothold on social media networking platforms so as to create better visibility.  You can either do this on your own or get professional SMO services in India to jump on the fast growing virtual marketing arena in India. Here is how you can more visibility by harnessing the power of SMO.

 

 

• Regularity:

  It has been said that regularity is the key characteristic a brand must display on social media. While your page ranking and keyword density matters when it comes to SEO, the crux of SMO is to keep your page in the notifications of your visitors so that they may see what is new and keep getting updates. This can be done by posting regularly so that Facebook or Twitter keep displaying those.

 

• Content:

  The content that you share will make your SMO efforts go someplace profitable. The content has to be solution and information based, and of some value to your niche audience so that they continue to lurk on your posts and eventually click on the like button before they begin to share it. It has to have some meaning for them, and more than that, it has to motivate them so that they are able to actually share it with people who they think it will help.

 

• Headline Crafting:

  You need to be very thoughtful about the headlines that you craft for your social media messages. There are various kinds of posts that you share on your social media. While some may be shares of your blog posts, others may be stand-alone posts. You will need to craft a headline with a call for action and also a key learning so that a person is motivated to click. Try and use numbers in order to grab eyeballs. An example of this would be, ’10 ways to lose weight – click here to find a surprise at number 7!’.

 

• Contests and Polls

  This is one measure that many people take and it works well to create better engagement and interaction. You can float contests and launch polls in order to get people to interact more with you. Try and give away free goodies and watch the contest entries increase! This kind of a measure tells people more about your brand even as it brings in lots of engagement on your page so that the social media platform recognizes it as a popular page and puts it up in notifications even more frequently.

 

While there are many measures that one can undertake on social media, it would be a good idea to get SMO Services in India so that this is done on a professional basis by one of the best social media agencies.