Top 5 Tools For Creating a Captivating Content For Social Media Marketing

Have you devised your strategy for creating riveting content for social media marketing yet? If not then watch out since your competitors are tactful and smart from the very beginning. There is no denying that social media is a coveted asset. It would be an understatement if we say that social media has changed the way businesses used marketing in last few years. With ever-changing trends, a marketer has to be on toes every moment to understand every new change that comes around and implement it in the current strategy.

Have you devised your strategy for creating riveting content for social media marketing yet? If not then watch out since your competitors are tactful and smart from the very beginning. There is no denying that social media is a coveted asset. It would be an understatement if we say that social media has changed the way businesses used marketing in last few years. With ever-changing trends, a marketer has to be on toes every moment to understand every new change that comes around and implement it in the current strategy.The thing that interests the end customers most is that social media is one of the most eye-catching platforms as compared to other content marketing platforms. The arguments among marketers regarding ‘what’s in?’, ‘Which are the most popular hashtags?’, and ‘Which social site is best for promotion?’ is never-ending. Every company wishes to standout when it comes to creating compelling content to market their brand.

Here is a List of 5 Tools That Will Help You Achieve The Right Content to Market Your Brand:

1. Canva

Canva is a tool popular among marketers who have no experience in designing. It is a go-to tool, which is easy to operate and has inbuilt templates for creating some amazing graphics. The platform can also be used in an offline mode where you can develop infographics, design some interesting advertisements, or make brochures and leaflets. These designs can later be shared on different social sites such as Twitter, Facebook, and Instagram. Thus, Canva is a complete solution for creating effective content for social media marketing.

2. Slide Share

Slideshare is a sub-platform of LinkedIn, which is one of the largest networking sites. The platform demands content that is a little professional. You can design your presentations and upload to the website. The content can be attached on LinkedIn for your existing network to see. The post published on LinkedIn can be shared on cross platforms such as Twitter and Facebook too.

3. SlideSnack

Sometimes, even a small feature can add value to your content. By using SlideSnack, you can add voice to your presentation. Your viewers would be entertained as they would get to know how the presenter crafted each slide. These presentations can be shared on YouTube, Twitter and even on websites.

4. PowToon

Only reading the content can be dull and boring but if visuals and audio are merged in a presentation, it becomes interesting. By creating a video using PowToon, you can get that extra attention from your potential customers. If the content for social media marketing is engaging, it will generate more leads and will result in a higher conversion.

5. Magisto

Video making is an art and keeping the approach systematic and as per target customer can be difficult. Magisto, a video-editing platform can help you create enthralling video regardless of what skills you have for video making. You can add several elements in a video such as music, scenes, captions and logo.

Thus, social media is a highly engaging platform. If a marketer is able to hold on to its target customer by crafting an attractive content, the brand is bound to experience unlimited success in very little time.

How Quality Content Acts As A Magic Wand For Your Rankings And Traffic?

The most popular form of commercial web content is SEO content. Gone are the days when people used to create lots of low quality content and post it on hundreds of websites, so as to gain rankings on search engines.

Following the Google Panda update such kind of practices almost vanished from the digital world. People have now realized the disadvantages associated with producing poor quality content it doesn’t benefit you in any way. On the other hand, it damages your reputation and your search engine rankings.

 

Sometimes Google altogether removes such websites from organic search results, if these are found guilty of creating poor quality content that is plagiarized or copied.

Before 2011, SEO “experts” were using content spinners frequently to create hundreds of copies from a single piece of content. The objective was to maximize the outreach and footprint on the Internet, as it was a surefire way to win search engine rankings in the dark ages of the Internet. The bigger the footprint, the higher were the rankings. Traffic followed naturally as organic searches were easily gamed. Search engines were easily manipulated. However the spun content created by spin bots was barely readable, as it was created to manipulate search engines and not for humans.

The black-hat practice continued for quite some time till Google realized this and cracked down on spun content, mercilessly penalizing the websites found guilty of such practices.

SEO content writing is a standard practice, which requires professional training and expertise. When SEO got married to content marketing, the importance of quality content also increased.

Soon, the industry realized that content shouldn’t be created to gain multiple backlinks and game the search engines into believing that the website with maximum backlinks is a reputed website and is qualified for high rankings.

Google naturally frowns upon such practices as these are designed to game the search engines and it leads to poor and rubbish sites gaining high search rankings. But, it has an adverse effect on user experience and reputation of the search engine itself.

Find a couple of high traffic and reputed blog and article sites and consistently post quality content on those website. You are guaranteed to get exciting results, if you implement these things and take SEO content writing seriously. Quality always wins over quantity.

 

If you do not have the resources to employ full time content writers, who are trained in the field of SEO content writing you can hire professional content agencies. It will save your time and hassles, as search engine keep on changing their algorithms, and the professional content writers and marketers know what kind of content is loved by search engines. They keep an eye on the changing trends and adapt to it quickly.

How SEO Content Writing Services Can Be a Game Changer For Your Business?

Many people think that SEO content writing doesn’t require serious deliberations and its objective is to create low quality SEO content to make backlinks. However, this is far from truth.

Nowadays every content piece that belongs to your business or brand is viewed by Google as your asset. Poor content reflects poor branding and lack of commitment. Content also decides your search engine rankings regardless of the SEO techniques you are employing and that’s the reason why content marketing has become so important.

 

 

Content marketing is needed not only for branding but also to gain search engine rankings and to improve traffic on your website. These days, content is not written for search engines, it’s created for the audiences. If your content doesn’t add value or improve the lives of your audiences, it is frowned upon by search engines especially Google.

It is therefore required that you should take content creation seriously and create quality content that is going to benefit in more than one ways. Because of increasing competition, it is very difficult to gain rankings on search engines and that’s probably the reason you should improve the quality of your content and use both intent based keywords along with popular keywords in order to increase your outreach.

Google still considers keywords as pointers to categorize your website and pulls your content on top if the right keyword is included in the title or the body of your content. We can’t ignore the keywords.

It will also increase your visibility and search rankings. Because of increasing competition, you also need to increase the frequency of creating and posting content on your website, on the properties owned by you and also on social media, third party websites and blogs sites.

When it comes to SEO content, both quality and quantity are required to succeed. SEO content shouldn’t be difficult to understand and should be created keeping your audience in mind. It should address the burning queries and problems of your customers and should also contain the right keywords to increase search engine rankings an organic visibility.

If you can’t afford to hire competitive writers to create SEO content, it would be a good idea to hire SEO content writing services, so you don’t compromise on quality and volume of your content. There are many types of content you can choose to create and promote, such as list-based articles, comparison articles, news updates, do’s and don’ts, how-to articles, best practices and tips based articles.

You can try and experiment with different kind of articles and content and observe the kind of feedback such type of content is receiving. You can accordingly design your content calendar and consistently develop SEO content to win the game.

How To Leverage Blog Writing Services To Fuel Your Content Marketing?

Go to any conference, seminar, keynote or event about digital marketing, the experts always emphasize the importance of having a blog for your business or enterprise. This is the best thing you can do for branding, engagement and establishing communication with your clients. It can be the biggest asset for all your digital and content marketing.

The readership of a blog increases slowly, but once it attains a sizable chunk of audience, sky is the limit for you. Your engaged audience can be your prospects, customers and also your brand ambassadors in future.

This makes blog one of the most powerful weapons in your arsenal, which also acts as the powerhouse for your social media marketing. You can use the content on a blog to create posts and tweets for social media. If we have an active blog, we will never run out of content.

 

According to content marketing principles, blogging shouldn’t be done for the sake of blogging. There is science behind it. First you need to define your buyer personas and different stages of buying cycle.

For example, there are 10 buyer personas you are targeting and five stages of buyer journey. So the total number of content pieces you should create should be 10×5 and that is 50. Now these 50 pieces of content should be created keeping the buyer personas and different stages of buying cycles in mind and should be promoted and distributed across all social media and other channels online for maximum outreach. It’s good for instant marketing and publicity and it also helps in improving the search engine rankings of your website.

We can also repurpose our content on the blog and multiply our social media outreach. It sounds easy but as far as different surveys are concerned, businesses find it extremely difficult to maintain a blog and keep it active.

Managers site different reasons for that and some of these are the lack of time and lack of expertise. If you are a startup or an online business and you find it difficult to manage a blog and keep it active, it would be better to outsource services from a professional blog writing services.

Companies in India that are run by extremely experienced content creators, bloggers and media professionals have the best writers on their rolls, who can not only manage your blog but also divert traffic and increase engagement.

Many people who have enormous experience in the field of content are now running their own companies and enterprises dedicated to offer blogging and content creation services. These people know the insights about content marketing and their blog writing services can be relatively inexpensive as compared to hiring a team of writers in-house.

 

4 Tips to Maximize Your Social Media Outreach

With changing Google algorithm and its policies for ranking websites, businesses are getting bullish on content marketing. According to surveys, businesses are spending up to 60% of their marketing budget on content marketing. If we are investing so much in creating relevant and engaging content, we will gain nothing if we do not pay attention to its promotion.

Content marketing is 25% content production and 75% promotion. When it comes to free promotion online to target audiences in India, social media is the best option for small as well as large enterprises, as we spend more than 25% of our online time on social media.

 

 

But from maintaining your brand presence to engagement and conversions, you need to adopt some effective techniques to promote your content on social media, so that you can reap its enormous benefits. Here are 4 tips to maximize your social media outreach.

1. Create Visual Content

It is a proven fact that images are far more attention grabbing than your text based content and it’s true for all the social media sites including Facebook, Twitter, Instagram and others. Just creating branded and featured images is not enough; create high quality images separately for each of your post.

2. Create Better Headlines

It is important to create attention-grabbing titles and headlines in order to attract social media audiences. To find the most attention grabbing titles and topics you can use tools like BuzzSumo.

3. Share At The Right Time

It is important to know what time your audience gets online. Try to make sure that you share at the right time for maximum visibility and engagement.

4. Don’t Shy Away From Posting Multiple Times

If you post just once, it is highly likely that the people who are not online at that time will not be able to see your post. Facebook feeds are controlled in a manner that people are unable to see most of your posts on any given time. It is also a good idea to use multiple images and different headlines to post the same content repeatedly.

There are many other ways to get maximum traction from social media but somehow businesses and organizations don’t have the right talent and the resources to implement all these things.

It’s important to have your brand presence on social media and to promote your content through social media using killer tactics to maximize the reach of your content. The return on investment on your content marketing would also increase if you are using social media effectively leveraging its unimaginably high potential for outreach.

If you think you are unable to leverage social media like a pro, hire SMO services in India and outsource your social media optimization services. It will help you focus on your core activities. Professional SMO companies will do the job in a much better way, because they have a lot of talented social media experts on their rolls.