Social Media Marketing Tricks Learnt from an Agency

Social media marketing is a real thing that has touched an all new high when it comes to promoting one’s brand. Every brand worth its salt is now on social media and even tier two and tier three brands, including resellers, are making it a part of their business strategy. Twitter and Facebook as well as Pinterest are some of the most important platforms on which people choose to display information about their brand along with entertaining and season relevant posts. Here are a few tricks we learnt from a social media marketing agency!

 

 

Choose Your Platform Well

 

• There are many social media platforms, but not all of them may be suitable for you. You will need to choose your platform depending on your niche. For example, if you have a career counselling set up, then you may want to focus on LinkedIn, while an interior designing business will want to create a page on Pinterest and Facebook, each. Further, if you are an author and independent self-publisher, then Facebook and Twitter would be good choices along with YouTube for some videos of your book readings. But if you are into academic books, then you can also add LinkedIn to that list. Get the drift?

 

• Create Engaging Content

The best thing about social media marketing which any agency will tell you, is that it depends on engagement and interaction, quite unlike any traditional form of advertising where one watches and the other dispenses. Here, you can actually create content that can spark a conversation in the comments section and lead people to share many times over, thus giving you that much more value for money. But here is the other side of the coin: you cannot merely create and post content, you will also need to reply to comments and engage your audience on a regular basis. This can also be handled by a professional social media marketing agency.

 

• Keep it Relevant

Now this is a very important factor that so many brands do not really adhere to. It is imperative to stay in the news by bringing the news on to your page. You should use the current topics and festivals as hash tags and touch points for your creative images so that one will stay in the trending list and remain on the notifications. For example, let us say it is New Years and you create a post wishing your audience a happy new year with a image of your logo on one side and a client using your product, in the center. This makes it relevant and pitches your product in the best possible way.

With these three tips, you can either get your social media engine started on your own, or you can turn to other social media marketing agencies that will handle this aspect for you in a start to finish manner. Do plenty of research and find the best agency so that you get the virtual presence that you are looking for!

SMO Services India: Making Visibility a Real Thing

What is SMO? While many of us may have heard of SEO, this is a new term that includes optimization of social media efforts and literally translates to Social Media Optimisation. This function does not work too differently from SEO or search engine optimization and it seeks to basically gain a foothold on social media networking platforms so as to create better visibility.  You can either do this on your own or get professional SMO services in India to jump on the fast growing virtual marketing arena in India. Here is how you can more visibility by harnessing the power of SMO.

 

 

• Regularity:

  It has been said that regularity is the key characteristic a brand must display on social media. While your page ranking and keyword density matters when it comes to SEO, the crux of SMO is to keep your page in the notifications of your visitors so that they may see what is new and keep getting updates. This can be done by posting regularly so that Facebook or Twitter keep displaying those.

 

• Content:

  The content that you share will make your SMO efforts go someplace profitable. The content has to be solution and information based, and of some value to your niche audience so that they continue to lurk on your posts and eventually click on the like button before they begin to share it. It has to have some meaning for them, and more than that, it has to motivate them so that they are able to actually share it with people who they think it will help.

 

• Headline Crafting:

  You need to be very thoughtful about the headlines that you craft for your social media messages. There are various kinds of posts that you share on your social media. While some may be shares of your blog posts, others may be stand-alone posts. You will need to craft a headline with a call for action and also a key learning so that a person is motivated to click. Try and use numbers in order to grab eyeballs. An example of this would be, ’10 ways to lose weight – click here to find a surprise at number 7!’.

 

• Contests and Polls

  This is one measure that many people take and it works well to create better engagement and interaction. You can float contests and launch polls in order to get people to interact more with you. Try and give away free goodies and watch the contest entries increase! This kind of a measure tells people more about your brand even as it brings in lots of engagement on your page so that the social media platform recognizes it as a popular page and puts it up in notifications even more frequently.

 

While there are many measures that one can undertake on social media, it would be a good idea to get SMO Services in India so that this is done on a professional basis by one of the best social media agencies.