Building a brand presence in the digital scheme of things may not seem as expensive as print or other modes of offline media – at least in the very first glance. But a deeper study will reveal that the same cost has to be replicated across various social media channels and various targets in terms of demographics on a much more frequent basis. Why? This is to ensure that your content is always on top of timelines and it is visible despite the large and unmanaged ocean of brand information and marketing available out there. To stand out in the face of the competition online, the expenditure can run pretty high. And the biggest cost usually comes from video marketing. So how can you create an affordable video marketing plan for your brand? Take a look at these tips:
- Create affordable videos: The first step of affordable video marketing is to create affordable videos. You need content that will stand out – but not in your overall budget! For great content, you can always hire a freelancer who will put together some good visuals and create a story for an affordable video marketing Also, you will need to bring in a content writer or a script writer who will add the necessary script and text to the video. This will create proper touchpoints that will help in converting leads into customers.
- Smart Distribution: Once you have created your videos, there are a number of affordable video marketing channels that you can explore for distribution. YouTube, Vimeo and Daily Motion are some of the most visible places where you can distribute your videos. Ensure that you have a proper channel where you describe what you do, and then publish your videos with all the right keywords and hashtags on a frequent basis – think of it as visual blogging! Having a channel on YouTube and other such social media platforms will not cost much and you can regularly create or curate videos for affordable video marketing.
- Invite Videos: You can also ask your customers to send you their videos when they unbox your product or with reviews for your services. This way, you can regularly publish videos at almost no cost at all for affordable video marketing. Also, you can create a collage of bytes for all the videos you collect this way for a monthly or quarterly round up of customer happiness that you would have spread!
Before you look into video marketing, it would be helpful to know the audience that you are catering to. You should do a proper analysis based on demographics so that you video speaks their language and solves their core issues with your brand.
Justwords Consultant 