The most popular form of commercial web content is SEO content. Gone are the days when people used to create lots of low quality content and post it on hundreds of websites, so as to gain rankings on search engines.
Following the Google Panda update such kind of practices almost vanished from the digital world. People have now realized the disadvantages associated with producing poor quality content it doesn’t benefit you in any way. On the other hand, it damages your reputation and your search engine rankings.
Sometimes Google altogether removes such websites from organic search results, if these are found guilty of creating poor quality content that is plagiarized or copied.
Before 2011, SEO “experts” were using content spinners frequently to create hundreds of copies from a single piece of content. The objective was to maximize the outreach and footprint on the Internet, as it was a surefire way to win search engine rankings in the dark ages of the Internet. The bigger the footprint, the higher were the rankings. Traffic followed naturally as organic searches were easily gamed. Search engines were easily manipulated. However the spun content created by spin bots was barely readable, as it was created to manipulate search engines and not for humans.
The black-hat practice continued for quite some time till Google realized this and cracked down on spun content, mercilessly penalizing the websites found guilty of such practices.
SEO content writing is a standard practice, which requires professional training and expertise. When SEO got married to content marketing, the importance of quality content also increased.
Soon, the industry realized that content shouldn’t be created to gain multiple backlinks and game the search engines into believing that the website with maximum backlinks is a reputed website and is qualified for high rankings.
Google naturally frowns upon such practices as these are designed to game the search engines and it leads to poor and rubbish sites gaining high search rankings. But, it has an adverse effect on user experience and reputation of the search engine itself.
Find a couple of high traffic and reputed blog and article sites and consistently post quality content on those website. You are guaranteed to get exciting results, if you implement these things and take SEO content writing seriously. Quality always wins over quantity.
If you do not have the resources to employ full time content writers, who are trained in the field of SEO content writing you can hire professional content agencies. It will save your time and hassles, as search engine keep on changing their algorithms, and the professional content writers and marketers know what kind of content is loved by search engines. They keep an eye on the changing trends and adapt to it quickly.
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