Social Media Marketing Services: A Step by Step Guide

Social Media Marketing is clearly enjoying the starring role in the grand production called digital marketing and digital presence building. 30% of people between the age of 25 to 35 say that they are driven to make consumer choices with the help of social media content. So is it any surprise that people are taking to it in a big way, and brands are routinely reinventing themselves to boost engagement on various social media channels and platforms? Social media marketing services can now be availed to chart out entire campaigns with content, insights and much more. So how can you create a great social media campaign? Here’s our quick guide:

 

 

1. Awareness is Your Major Goal: 

   When you are creating your social media strategy with social media marketing services, you need to know that creating brand awareness is your major goal. So, the first step of action would involve creating your brand page and then inviting everyone on your friend list to like your page and share the same on their walls. You can also share the new page on various niche groups and ask people to check it out.

2. Know When to Boost:

A page boost is not such a great idea at the very onset. You may want to avail this option when you are at least a few posts in so that people actually have something to do and learn when they reach your page. You can also boost posts and the page when you have reached a milestone or are planning an event.

3. Plan The Posts:

With the help of the social media marketing agency, you would do well to plan your posts in a specific calendar and then create at least a month’s worth of posts in advance. This will help you keep your head above water at all times. Schedule the posts and remember to check the calendar so that important event and occasions are covered in your posts for that day or week too.

4. Engage Your Audience:

Simply churning out post after post based on your product or service is going to do no good. Create contents and polls that help you engage your audience who will relish the chance to participate in some discussion or interaction that has to do with your niche and brand. Announce giveaways and ask people to share pictures with the prizes so that you can publicize them on your social media pages.

5. Participate and Interact:

This is of utmost importance at all times, and a vital ingredient in lead hunting as well. Always reply to comments and take part in discussions that happen in niche social media groups as well. This will help you remain fresh in the memory of the audience.

 

Always remember to generate reports and insights with the help social media marketing services. This will help you take further action so that your content and presence become much more appealing and profit inducing in the long run!

 

 

 

How Content Agencies in India Can Make You Stand Out

Content is the name of the game as far as the digital marketing arena goes. And if you want to do the right thing for your brand or business, you will need to ensure that you word your intent right and you create content that will truly speak to your customers in terms of their problems, possible solutions, aspirations and much more. A content agency India can help you actually stand out, and here are the things that they do:

 

 

• Research:

A content agency India will always conduct plenty of research before giving you a batch of blog posts, articles, and social media posts as well. This research will include the niche, the competitors and the demographics of the prospective audience that the brand will hope to cater to. This research will accordingly help in choosing the right words and wording the pieces in the optimum way for maximum efficacy in the marketing gamut.

• Entertainment:

The articles and posts created by a content agency India will have an entertainment factor that will help people look forward to the posts. This will create a certain brand standing as no one wants a tutorial at all times.

• Information:

Apart from entertainment, there will also be a certain element of information which will enlighten the prospective audience. This will ensure that the attention of the audience is hooked, and they look forward to the same. This is also an indirect way of showing the authenticity and reliability of the brand.

• Solutions:

When you are appealing to your target audience, you are basically showing them how their life can be better with the use of your product or service. With the right content in place, you will lead the customers towards your website and call for action by addressing their problems and mentioning a possible solution with a click bait headline.

• Finding The Audience Pulse:

In the above ways, you will actually find the pulse of the audience so that they remember your business when they need a solution that can come from your niche. The informational and entertaining way in which you put things across will help in remembering your brand well.

• Incorporating Keywords and More:

A content agency will also generate and incorporate keywords – both long tail and short tail – so that the SEO and rankings aspects is also taken care of while the content agency India creates the content deck for your brand.

• Adding Spice with Variety:

With content marketing across various channels and platforms, there will be varied kinds of content and posts which will ensure that your audience does not get bored in a hurry.

So, it would be worthwhile to position yourself with professionally created content from a good and reliable content agency India, for your digital marketing needs. As you can see from the above discussion, the content that you create will pretty much dictate the quality of your digital marketing efforts and where these efforts go in terms of engagement and lead conversion.

Content Creation Services to Put your Brand on The Map

The world online is a vast one – and a very different one when compared to the offline media that we have been enjoying before that. In print media and even on TV channels, it is all about making a quick impact in one way communication methods, whereas online and digital spaces and platforms make us choose content marketing services to get the message out there – loud and clear for our target audience to hear, react to, and act upon with a call for action that builds up conversions. So how can content creation services put your brand on the map? Here’s what we think:

 

1. Creating Something For Every Platform

Let’s face it – each social media and online platform is different and more than that, the way people behave on each platform is different too. If you look at the various social media platforms like Facebook, Instagram and LinkedIn, for example, you will understand how people tend to use these platforms to manage different quarters of their life. For example, on Facebook, it all about social updates that help people socialise, while on Instagram you need to say it words. LinkedIn, on the other hand, is where people do all that they need for their work and career.

2. Expression

Going by the above case, the content would be diversified and made to fit each platform in an individual way. So, the way your brand would express itself would differ accordingly. If you have a detergent brand, you would speak with a housewife on Facebook. On LinkedIn, you would probably speak through articles that promote gender equality in household chores and a better work life balance. Content creation services help in developing the right way of expression whether it is with entire posts, or with headlines that take the audience to your website or your blog.

3. Call For Action

All content creation is usually peppered with a suitable call for action. This needs to be done in an indirect way but it has to be deliberately installed in your piece of communication so that one cannot miss it. The trick is to add it at the end so that the prospect is done reading the entire piece and now wants to know more. That way you know that you are actually scoring relevant, legitimate leads that will convert. And when you do so, your content also becomes more sharable and this definitely puts your brand on the map.

4. Work With SEO and SMO

Know what is optimizing and how by taking the help of an SEO and SMO expert when it comes to curating hashtags, keywords and other such analytics that can be applied to your content for great efficacy. With content writing services, you get this advantage which put your brand out there and drives relevant engagement.

So get a large slice of pie in your niche with the right content writing services so that you can actually reach out to those who genuinely need your product or service.

How to Conduct Successful Video Marketing

The growth of the digital marketing scheme of things has also brought in a brand new roster of products and services that help in generating more interest in the brands and businesses that are being optimized with content and SEO or SMO tools. Starting from Email marketing to Social Media marketing and E Commerce stores, as well as video marketing, there are a number of vital tools that are being paraded for people to make use of, on the relevant platforms. Virtually every platform online now enables people to upload videos and YouTube marketing too is a very real thing in the digital marketing gamut. So, it would be worthwhile to look into video marketing services. But first, take a look at these quick tips that will help you conduct video marketing successfully for business optimization online:

 

 

• Make the Introduction Sparkle: When you are creating a video, you have about 8 seconds (as per reports) to help the viewer decide whether he or she wants to watch the whole video or not. So, you may want to start with an opening line that truly hooks. Usually a question that hooks the niche audience would be a great idea. This could pertain to a problem that he or she is facing which can be solved by your product or service.

 

• Tell a Story, Ditch the Sale: When you signing up for video marketing services, you would do well to tell the story of your brand and how it helps your niche audience. Take one aspect of your product or service, per video and talk about how this was developed and why it is relevant. Do not make a sales pitch as this will only make the viewer abandon the video and scroll on.

 

• Use Tags: When you are publishing that video, do not forget that it is just as susceptible to SEO tools as any other form of content. So do not shy away from using tags and meta description here too so that your videos become more easy to discover. Yet, do not use the sales pitch style tags only. Cater to your niche, sprinkle some entertainment and use some information as well when you are choosing your tags.

 

• Its all about the Visuals: Did you know that 65% of people today are mostly prone to learning and absorbing information via visuals? Well, that just gives you one big tip as you decide to make use of video marketing services! Make it visually appealing and try and present much of the information with scrolling bars and quick checklists that one can quickly read and remember.

 

Take care to make a list fo what all you want to highlight in each video before you go into production. This will require a lot of research in terms of your consumer preferences and their most commonly asked questions. But the results will be worthwhile as your video marketing services will be able to deliver exactly what your customer may be looking for!

How to Make your Video Content Marketing Plan a Success

Did you know that over 80% of today’s web traffic is driven by video content? This means you have one more way to make your content work for you – one more way to leverage the digital marketing presence that you may be trying to build for yourself! Video content marketing is a fairly new genre that markets your content and brings in brand awareness with the help of videos. So what makes a video content marketing plan a success? Read on to know more!

• Find New Ways to do it: Video content marketing does not need to mean steep production costs that will burn a hole in your pocket. You can find different ways to engage with our audience using a visual way to address and engage their imagination. Insert a voice note with your emailers so that you can sum up what you said, or try a short video shot in your office. Use touches like these get the attention of your customers and your email list.

 

• Answer Questions that your Customers Pose: You can easily shoot videos that help you in answering any questions that your customers may ask. This is a fun, new and interactive way of keeping in touch with our customers even as you engage with them. You can then insert your call for action at the end and urge them to click on it. This makes it more personal and people would be much more tempted to go all the way and actually check out your website, your products and your services.

 

 

• Say a Quick Thank You: If you have been noticing likes and shares or retweets by some people in particular on social media, then you can use video content marketing to take things further. Create a quick thank you video and post it on their timelines and share it on your page, or simply send it via email so that they know how grateful you are for the attention you are getting from them!

 

• Get a Hang of the Latest Social Media Trends: Whether it is your take on recent social media trends, or the latest social media challenge in terms of ice buckets, fitness or much more, you can easily use your videos to engage with your audience so that they know exactly what you are up to. This will help your audience feel more connected with you as well and it is a great video content marketing tactic too.

 

• Promote your Webinars: Take that webinar one step ahead by promoting it and then sending a thank you message via video. This is a great way to conduct some personalized video content marketing as well! And it helps ensure that your next webinar will also get a loyal following with some new sign ups.

So take your video content marketing game to the next level and engage your audience with informative and entertaining pieces that they can share and view, again and again!