Finding the right content marketing agency for you is not difficult at all. Finding the best content marketing agency is a little more challenging. Yet, that’s not too difficult either. Here’s a little secret. All the best content marketing agencies have somethings in common. Look for these things and you shall find the best content marketing agency for your company.
What are these ‘things’ that we speak off? Given below is a list that should serve as your check-list whenever it is that you plan on hiring a content marketing agency to do your bidding.
1. Date Of Establishment
Naive as it may be, experience counts for something. One of the first things to look at in a content marketing agency is the date of its establishment. The best agencies have at least 10 years of experience in pure content marketing.
2. Reputation
One of the surest signs of reputation are awards and certificates. Agencies that have won awards for their work can be said to have earned a decent reputation for themselves. There are other ways to judge the reputation of an agency but they aren’t reliable. Most of the reviews and testimonials that you find online lack credibility but it’s nice to check a few of them to get a kind of heads up.
3. Software Deployment
When the content marketing agencies come up for their pitch be sure to ask them about the tools or software that they use. The best content marketing agencies fully exploit online tools to improve the efficiency of their works. Look out for agencies that use tools to plan, implement and monitor the content marketing strategy.
4. Services
Honestly, services is not the best parameter to use to find the best content marketing agency out there because almost all content marketing agencies offer a broad range of services. However, if they have won awards for more than one of their content marketing services, then that’s something that you should take notice off. Make sure to look at the agencies portfolio to check for versatility. The benefit of contracting a content marketing agency that offers multiple content-related services is that it makes managing the entire content strategy a lot easier and brings about a level of standardization to your communication.
5. Personnel Of Team Members
Some research has to be done from your end. After shortlisting the best agencies- take some time to look at the team members who make up that agency. Go through their CV, their achievements, their past work- try to interact with them if possible and time permits. The objective of this is to see whether the individuals who will be working for you fit right into your business strategy. The agency and you have to share the vision to get the desired results. Otherwise, it’s impossible even if you have appointed the best content marketing agency in the world.
Justwords Consultant 