There is no dearth of content marketing agencies in India but the million dollar question here is: “Are you really getting benefited by the content they are offering?”
Does The Content You Receive Offer Any Real Benefit?
When companies outsource content, they have their SEO campaigns in mind. Their SEO manager hires a content outsourcing agency and orders SEO articles. But this content is of little value, when it comes to content marketing. It doesn’t bring you the real benefits in terms of traffic generation, engagement and conversion.
The problem with the outsourced SEO content is that it’s mostly written to include targeted keywords, without following any editorial calendar or customer needs in mind. So, it’s usually meant for search engines and not the real readers or customers.
Untrained Writers, A Universal Problem
As a matter of fact, more than 90% content writers and freelancers are not trained to create content for your audiences. They make no effort to discover popular content in your niche, forget about performing some research to know the pain points of your audiences. Tools like Buzzsumo will help you identify the most popular content in your niche on the web.
Most of the outsourced writers create content for the sake of it. So, it neither adds any value, nor helps in achieving your business objectives.
As a result such kinds of SEO articles serve little purpose, when it comes to content marketing and conversion. Of course, it will surely help you in terms of backlinks and keyword optimization that you achieve for your Search Engine Optimization campaigns.
Most of the content writers are not aware of content marketing and they do not understand that unless they provide value to their target audiences, they are not likely to come back or follow your calls to action.
Make Your Content Your Powerful Business Tool
Top content marketers frequently warn businesses about making such grave content mistakes. You must know that your company blog increases your site visitors by 55% and helps you receive 98% more inbound links than the companies, which do not have any blog.
A regular blog will also help you create around 400% more indexed pages. Content is also responsible for publicity, visibility and conversion.
More than 70% of Twitter users are likely to buy from brands they follow. Blogs are also said to be 60% more likely to influence purchase decisions than magazines.
Use Social Media To Distribute Your Content
Many companies receive a major chunk of their customers through content marketing on major social platforms such as Twitter, Facebook and LinkedIn.
It means you can do nothing without content marketing. An essential component of content marketing is that it should address the pain points of your readers and add some value to their lives.
If your audiences feel that your blog is extremely helpful and beneficial for their businesses, they are likely to come back to the blog again. In the long run, they are also likely to follow the calls to action that you make on your blog.
Most of the conversion actually happens through this process. So, choose your content outsourcing agency wisely.
Justwords Consultant 