Facebook’s CEO, Mark Zuckerberg coined the term ‘video first’ two years ago in 2016. The term ‘video first’ has since picked up and is now used to emphasize the importance and growth of video as a content format. If Zuckerberg’s views aren’t convincing enough for you- perhaps statistics should do the trick.
● Approximately 87% online marketers use video content.
● Nearly 1/3rd of the online activity is spent on watching videos.
● More than 500 million people watch videos on Facebook every day.
That’s just the tip of the iceberg- there’s a lot more where that came from and that’s precisely why you need to hire a video marketing agency right away. Hire a video marketing agency when you don’t have a competent in-house team. It’s as simple as that. Don’t take video marketing lightly- when done right the benefits that it has to offer are large.
Hiring a video marketing agency is a lot like hiring a content agency or an advertising agency. The reasons behind hiring one are the same- the benefits of hiring one are primarily the same. With that being said, let’s now look at three main benefits of hiring a video marketing agency:
1. Experienced: Experienced, professional, seasoned- call it whatever you want but one of the biggest benefits of hiring a video marketing agency is that you will see a degree of professionalism in their works. There’s no substitute to experience. Agencies and video production houses know how to get the work done in the best possible way. They understand the importance of quality work and timely delivery.
2. Affordable (Long-Term): Video marketing is not a short-term strategy. Sure, it can be done on a short-term basis to get results but for continued results, it needs to be a long-term strategy. And from a long-term perspective, hiring a video marketing agency makes a lot more sense financially. Video marketing agencies already have all the tools that you need to execute a strategy and these tools aren’t cheap. Moreover, most agencies ask you for your budget first and then build video strategies accordingly. The benefit for companies here is that they get to leverage certain tools for free which otherwise cost hundreds of dollars. In the long run, hiring a video marketing agency can help a company improve their ROI.
3. Informed & Unique: Video marketing agencies have employees whose sole job it is to do research on the trends and advancements in the video marketing industry. Agencies and production houses likewise know the importance of ingenuity while designing video campaigns and know exactly what works where. All of this comes down to their research efforts and past work. Hiring a professional video marketing agency means that the company will not have to waste their time and resources in finding out what works and what doesn’t. Video marketing agencies are informed and up-to-date and they know the trends inside out- a massive advantage that’s often overlooked.
Justwords Consultant 